Business Model Analysis
We figure out how much profit you make per customer and how much you can afford to spend to get a new one. Most businesses are guessing. We help you know for certain.
Stop Optimizing for Metrics That Don't Matter
We Align Your Ads to Business Goals, Not Platform Vanity Metrics
Most agencies celebrate when ROAS goes up - even if you're just recycling existing customers.
We start with your real customer acquisition cost, your payback period, and whether you can actually afford to scale. Then we run ads that drive profitable growth.
We Start With Your Business Model, Not Your Ads
Most agencies check your ad account and start running campaigns. We check your unit economics, attribution setup, and contribution margins first.
If the math doesn't work, we'll tell you exactly what to fix - whether you hire us or not.
Here's what happens before we ever touch an ads account:
Attribution & Tracking Audit
Are your ads bringing new customers or just getting old customers to buy again? Most businesses can't tell. We fix that first.
Creative & Offer Strategy
We don't waste your money testing random stuff. We figure out what you can afford to pay for a customer, then build ads around that.
Then (and only then) we run ads.
Now your ad spend drives real growth.
This Isn't For Everyone
You're A Fit If:
- You have a proven product or service
- You know your numbers (or want to learn them)
- You're open to changing how you measure success
- You're ready to invest in growth, not gamble
- You want a partner, not a vendor
You're Not A Fit If:
- You want someone to "just run ads"
- You're not open to improving your offer or website
- You need results yesterday
- You're looking for the cheapest option
- You want daily check-ins to explain every decision
Sound like you? Let's talk.
Book a CallWhat We Actually Do
E-commerce Growth
Starting at $1,500/month
We don't just run Google Shopping and Meta ads. We model SKU profitability, test creative against buyer psychology, and build systems that scale without killing margins.
Platforms: Google, Meta
Focus: Contribution margin per SKU, LTV, retention
Local Business Advertising
Starting at $1,000/month
We build lead generation systems for service businesses that understand buying cycles. Your leads aren't all equal - we optimize for the ones that actually close.
Platforms: Google Search, Local Service Ads, Meta (Facebook, Instagram)
Focus: Cost per qualified lead, close rate, customer LTV
PPC Account Audits
$350 - $1,000 one-time
We'll tear apart your current ads account and tell you exactly what's broken, what's working, and what you should do next. No sugar-coating.
Deliverable: Video walkthrough + written action plan
Timeline: 5-7 business days
Want to see if we're a fit?
Book a CallWe Show Results, Not PowerPoints
"Reduced CAC by 43% while increasing order volume 2.3x"
— E-commerce brand, $2.1M annual revenue
"Finally understood which campaigns actually drive profit"
— Local HVAC company, Philadelphia
"You showed us we were measuring the wrong things. Fixed that before ever running ads."
— Plumbing company, Philadelphia
What You'll Learn On Our Call
(Even if we're not a fit)
How Much A New Customer Actually Costs
Most businesses think they know, but they're tracking the wrong number. That's why profits disappear when they try to grow.
New vs. Recycled Customers
Are your ads bringing new customers or just reminding existing ones to buy again? There's a massive difference.
What You Can Actually Afford to Pay
Based on how much a customer is worth over time, not just their first purchase. Most businesses either spend too little (and can't grow) or too much (and go broke).
Where Your Tracking Is Broken
Most businesses are measuring the wrong things. We'll show you what actually matters for your specific business.
Which Ads Are Actually Profitable
Your overall numbers might look good while specific ad campaigns are losing you money. We'll show you which ones.
Whether Ads Can Help Right Now
Sometimes the answer is "not yet." We'll tell you what needs to change first.
Who's Behind This?
I'm Vlad, founder of We Don't Run Ads.
Most businesses treat ads like gambling - throw money at Google and Meta, hope for the best.
That's not marketing. That's a slot machine.
Real growth comes from doing the homework first: research your competitors, understand what customers actually search for, know your margins, fix your website, dial in your offer, and make sure your tracking works.
Only then do ads make sense.
We work with e-commerce and local businesses across the US. Based in Philadelphia.
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